Following the success of the debut album GENESIS, the single "24H" marks Whyte Fang's return after becoming a mother in the summer of 2023. Earning her place as the highest billed female DJ in Coachella history as Alison Wonderland, Sholler not only launched Whyte Fang to critical acclaim at the festival's Gobi stage but did so eight months pregnant.
Alex has been creating more industrial electronica for years but hasn't felt the time was right to release any of it until now. Alex says "I have decided to release this music separately to Alison Wonderland because I want these beats to live in their own primal world". To create that new world, Alex has given life to an indie project she started back in 2011. The Whyte Fang Project won't be constrained to one single genre, paired with a dark electronic ambiance, it gives a unique and fresh take on the current dance scene.