Having appeared seemingly out of nowhere just under two years ago, Alok has silenced critics around the world, bringing his inimitable blend of Brazilian bass music to the masses.
Exposed to electronic music from childhood, with his parents well-respected psy-trance DJs and the founders of Universo Paralello – an epic 10 day festival set within a remote beach in Brazil – it came as no surprise when Alok followed In their footsteps. Beginning his career at the tender age of 11, he made his first festival debut alongside his brother Bhaskar the following year, aged just 12 years. The pair continued to DJ together in their early teens, however Alok forged his own path through late adolescence, producing and DJ-ing as a solo act for the past ten years.
Over the past few years, Alok has been the recipient of numerous honors and awards, including 'Best Brazilian DJ' in 2014 & 2015 by House Mag Brazil, and in 2015 shot straight to #44 in the DJ Mag Top 100 – a remarkable feat for a relatively unknown DJ. 2016 saw Alok climb even further up the poll, claiming the #25 spot and taking to the stage at global mega festivals such as TomorrowWorld, Burning Man and Ultra Music Festival, as well as several tours of Asia.
Effortlessly fusing House, Bass, and Techno, Alok has successfully pioneered an authentic new subgenre on his rise to Brazilian stardom. A true performer, spreading his infectious 'Brazilian Bass' sound to his ever-expanding international fan base, Alok’s ability to give any stadium a carnival atmosphere, saw the star ink deals with both Spinnin’ Records and the legendary William Morris Endeavour this year. His sets have become notorious for their multiple guest appearances, with the Brazilian star often bringing out live vocalists to perform some of his biggest tracks, such as current smash 'Hear Me Now' featuring Zeeba out via Spinnin' Records. Alok's versatility, skillset, and charisma have ensured exceptional responses on dance floors worldwide, and have launched the acclaimed producer into his current position as the biggest DJ in Brazil, not to mention the international limelight.
