New York, NY / Los Angeles, CA - February 15, 2018 – Abramorama and Bert Marcus Productions will debut the definitive electronic dance music film, WHAT WE STARTED, at the Regal Cinemas South Beach 18 on Lincoln Road in Miami, Florida on March 22nd during ULTRA, the world’s premiere electronic music festival. Following the film’s South Beach premiere, there will be theatrical events around the country, with additional premieres in New York City on Friday 3/23 and in Los Angeles on March 29th at American Cinematheque’s Egyptian Theater.
The documentary features heavy-weight electronic dance music artists, including #1 DJ in the world, Martin Garrix, legendary DJ Carl Cox, Erick Morillo, Moby, David Guetta, Afrojack, Paul Oakenfold, Seth Troxler, and Tiësto. There are multiple cameos from musical superstars, including Usher and Ed Sheeran, who help exemplify the power and reach that electronic dance music has over mainstream music genres.
WATCH: 'WHAT WE STARTED' OFFICIAL TRAILER
Produced by Bert Marcus, Cassandra Hamar, and Cyrus Saidi, and executive produced by Pete Tong, the film is written and directed by Bert Marcus and Cyrus Saidi.
Abramorama
Abramorama is the preeminent global rights management partner for music films today and is recognized for the consistent high quality of its work on award winning feature films. An innovator in the focused, personalized form of film distribution and event cinema, Abramorama provides invaluable alternatives to filmmakers and content owners. An industry leader in marketing, promotion, and global distribution, Abramorama continues to trail-blaze exciting new pathways for filmmakers to find their audience. Over the course of more than 15 years, Abramorama has successfully distributed and marketed hundreds of films, including Ron Howard’s Grammy Award®-winning The Beatles: Eight Days A Week – The Touring Years; Danny Clinch and Pearl Jam’s Lets Play Two; Amir Bar-Lev's Long Strange Trip – The Untold Story of the Grateful Dead; Corbett Redford and Green Day’s Turn It Around: The Story of East Bay Punk, John Scheinfeld’s Chasing Trane – The John Coltrane Documentary; Sam Pollard’s Two Trains Runnin’; Brett Bern's BANG! The Bert Berns Story; Brett Morgen and National Geographic’s seminal Jane; Tomer Heymann's Mr. Gaga; Charles Ferguson’s Time To Choose; Asif Kapadia’s Senna; Neil Young’s Greendale; Cameron Crowe’s Pearl Jam Twenty; Sacha Gervasi’s Anvil! The Story of Anvil; Banksy’s Academy Award® nominated Exit Through the Gift Shop; the surprise indie hit Awake: The Life of Yogananda; Laurie Anderson’s astonishing New York Times critics’ pick, Heart of a Dog, Showtime’s National Board of Review Winner Listen to Me Marlon and Draft House Releasing’s 2016 Documentary Academy Award®-nominee and IDA Best Documentary Winner The Look of Silence. Abramorama is a founding partner of The Seventh Art Stand program, an act of cinematic solidarity against Islamophobia, that ran in more than 50 theaters across the United States in May of 2017. For more information visit www.abramorama.com
About Bert Marcus Productions
The company that produced this film is Bert Marcus Productions (“BMP” www.bertmarcus.com & @bertmarcus). BMP has been financing and producing transformative documentary feature films that have reimagined the demographic, pace, quality and content of the genre. They have a powerful track record of award winning, breakthrough festival hits including: Teenage Paparazzo (Sundance Film Festival 2010 / HBO), How to Make Money Selling Drugs (Toronto International Film Festival 2012 / Tribeca Films) (featuring 50 Cent and Eminem) and the critically acclaimed film, Champs (Tribeca Film Festival 2014 / Starz) (featuring and co-produced by Mike Tyson). BMP also has multiple films in the pipeline including a groundbreaking film about social media and its impact on fame, a documentary about the Apollo Theater with an Academy Award Winning team and Ophelia, starring Daisy Ridley and Naomi Watts, which recently premiered at the Sundance Film Festival.